Advanced Warehouse & Logistics Implements Logiwa to Enhance Operational Efficiency and Client Transparency

MEMPHIS, Tenn. — October 6, 2025 — Advanced Warehouse & Logistics (AWL), a leading third-party logistics (3PL) provider based in Memphis, Tennessee, has officially implemented Logiwa, a next-generation, cloud-native warehouse management system (WMS). This strategic investment strengthens AWL’s operational infrastructure and delivers new levels of speed, visibility, and transparency to its growing portfolio of clients.

Meeting the Demands of Modern Logistics

As supply chain complexity continues to increase, AWL is committed to investing in technologies that enable scalable growth and exceptional service. The company’s 420,000 sq. ft. facility services national retailers, e-commerce brands, and manufacturers across multiple industries. Rapid volume growth, rising client expectations, and the need for real-time data made modernizing the company’s warehouse management system a critical priority.

“Our clients expect speed, accuracy, and visibility across every stage of their supply chain,” said Casey Lenahan, Agency President at Advanced Warehouse & Logistics. “Logiwa allows us to deliver on those expectations more effectively than ever, while positioning us for continued growth.”

Why Logiwa

Following a thorough evaluation process, AWL selected Logiwa for its ability to meet the specific needs of high-volume, multi-client 3PL operations. Key benefits of the new platform include:

Scalable Cloud Infrastructure – Built to handle significant order surges without downtime, ensuring uninterrupted service during peak seasons.
3PL Client Portal – Provides each client with real-time visibility into inventory, order status, and fulfillment activity through a secure, role-based dashboard.
Automated Workflows – Uses advanced routing logic and AI-driven prioritization to optimize order processing and picking.
Seamless Integrations – Connects with major shipping carriers, ERP platforms, and e-commerce systems for unified operational oversight.
Proven Performance – Logiwa has powered logistics operations for companies scaling at 10× growth, making it a future-proof choice for AWL’s expanding client base.

Transforming Warehouse Operations

The implementation of Logiwa is driving measurable improvements across AWL’s operations:

Function	Before	After (with Logiwa)
Inventory Visibility	Periodic, delayed updates	Real-time inventory synchronization
Order Routing	Manual prioritization	Automated, rules-based routing
Client Access	Emailed reports and spreadsheets	Live dashboards through the client portal
Labor & Pick Accuracy	Higher potential for human error	Guided workflows and scanning validation
Scaling for Peak	Risk of bottlenecks	Elastic capacity and automated load balancing

These enhancements allow AWL to process orders faster, reduce errors, and provide clients with a higher level of operational transparency.

Benefits for Our Clients

For AWL’s customers, the adoption of Logiwa translates into:

Greater Accuracy – Real-time data and guided workflows reduce mis-picks and delays.
Faster Turnaround – Automated prioritization accelerates order processing during both regular and peak periods.
Enhanced Visibility – Clients can log into the portal to view inventory, order status, and fulfillment progress without waiting for manual updates.
Scalability – As brands grow, AWL can seamlessly support higher volumes without compromising service levels.

A Foundation for Future Innovation

The Logiwa implementation is part of AWL’s long-term strategy to build a flexible, technology-forward logistics infrastructure. Future initiatives will focus on deeper client integrations, advanced data analytics, and automation enhancements that further strengthen the company’s competitive position.

“This is more than a software upgrade — it’s a strategic investment in the future of our business and our clients’ success,” Lenahan added. “Logiwa gives us the operational backbone to scale with confidence and deliver exceptional service in a rapidly changing logistics landscape.”

About Advanced Warehouse & Logistics

Founded in 2008, Advanced Warehouse & Logistics is a locally owned 3PL provider strategically located in Memphis, Tennessee — the logistics hub of the United States. With 420,000 sq. ft. of warehouse space near major highways and national railyards, AWL provides comprehensive services including storage, distribution, container de-vanning, pick & pack, cross-docking, and local delivery. AWL proudly partners with leading national brands and retailers, delivering reliable, scalable logistics solutions tailored to each client’s needs.

For more information, visit www.advancedlogisticswarehouse.com.